Sustainable fragrance, all-natural perfumes, and eco-friendly scents are becoming more trendy as people ask ‘what’s in my perfume?’
I also started to question ‘is my fragrance ethically made? Once I started to realise that what I ‘wear’ isn’t just limited to clothing, more questions about what’s in the things I wear and surround myself with started unfolding.
Non-toxic and eco-friendly perfume
It certainly puts things into perspective when you think about how much ‘toxicity’ we expose ourselves to through our choice of clothing, beauty products, and perfume. If like me, you’ve decided to steer clear of polyester because you don’t like the idea of your skin absorbing toxins from the petroleum, then it stands to reason that we’d also want to avoid rubbing toxic creams, makeup, and perfume into our skin too. The skin is our body’s largest organ, it accounts for more than 10% of our body mass.- and it’s highly porous. It can easily absorb what we place on it, or what we expose our skin to – ultimately, we’re inviting that into our bloodstream.
That’s where safe, toxic-free perfume, sustainable fragrance, and ethically made scents come in – a key element in our signature style also includes our chosen aroma.
Discover amazing sustainable perfume brands that are making their mark and being remembered for all the right reasons.
1. Sana Jardin – Ethically made FRAGRANCE
Sana Jardin is a socially conscious luxury fragrance brand that believes in clean and sustainable perfume as a vehicle for social impact and the economic empowerment of women. Sana Jardin is built on the principles of a circular economy – their alternative business model enables the women in their supply chain to become micro-entrepreneurs by up-cycling the waste products from perfume production.
One of my all-time favourite ethical and sustainable perfume scents is by Sana Jardin. I just adore the fragrance: Tiger By Her Side (Top notes: Cinnamon, Coriander, and Bergamot; middle notes: Siam Benzoin, Patchouli and Moroccan Rose; base notes are Amber, Incense, Vanilla and Labdanum)
But I honestly love so many of the other perfumes options too. I was first introduced to layering perfume by this brand when I was gifted a set of mini fragrances, which is how I recommend trying and buying perfume so you don’t invest in a large bottle you won’t use, particularly if you’re shopping online.
Visit their website here: https://sanajardin.com/
I was drawn to Tiger By Her Side in the mini-set and have the full-size perfume now, which only requires a very tiny pump of spray, and it lasts all day. I also enjoyed layering the other perfumes to create my own scents. I 100% recommend starting with sample sets when exploring a new perfume brand.
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2. Ellis Brooklyn – ReSponsibly sourced PERFUME
The next ethically produced, non-toxic perfume on my ‘to-try list’ is similar to Sana Jardin as the fragrances are made to be layered so you can create your own bespoke scent. Ellis Brooklyn is a cult brand based in New York. An innovator in clean perfumery, they are phthalate-free, paraben-free, PETA certified vegan and cruelty-free, sustainably sourced and eco-friendly.
Again, I love the fact that this company is doing things responsibly and creating scents that rival mainstream brands and enabling us to swap our toxic perfumes for ones that are good for us. The people who make the ingredients, and the perfume-making process is also kinder to the planet too.
The fragrance Bee really appeals to me (Pink pepper, Dark rum, Davana, Honey, Bran absolute, Cinnamon, Sandalwood, Vanilla bean, Cocoa absolute, Musk) or Fawn (Base notes: Amber, Vanilla, Musk, Middle notes: Damask rose, Lily of the valley, Coconut milk, Top notes: Neroli, Sicilian bergamot, Magnolia oil)
Visit their website here: https://www.ellisbrooklyn.com/
3. The Nue Co, FOREST LUNGS – A SUSTAINABLY SOURCED SCENT
The Nu Co have created a new signature scent which is a complete game-changer. It’s one that is actually good for you! Forest Lungs is a unisex anti-stress fragrance supplement that delivers the healing effects of nature to the body. It contains volatile organic compounds called phytoncides which are emitted from all parts of the tree and are believed to play an important role in plant immunity by preventing the growth of attaching organisms. Scientific research shows that phytoncides—once inhaled—significantly increase levels of natural killer (NK) cells in the human immune system. Phytoncides are also credited for the positive health benefits associated with forest bathing, namely stress reduction, anxiety reduction, and boosting the parasympathetic (rest) nervous system.
I’m not 100% sure this scent would be right for me, but I am fascinated by the concept. All of the ingredients have been sustainably sourced.
Forest Lungs has a woody, smoky, clean resinous, tart citrus scent. Notes: Vetiver, Cedarwood, Benzoin, Pine, Patchouli, BergamotIngredients are sourced sustainably, working with local initiatives. It is vegan, cruelty-free, and free from phthalates, parabens and hexane.
Visit their website here: https://uk.thenueco.com/products/forest-lungs
4. Henry Rose, PERFUME MADE TO EMPOWER & PROTECT
The Henry Rose brand has fantastic credentials. Whilst they started out looking to meet the EWG Verified™ safety standards, they now have partners in IFF, a luxury fragrance house, and only use a list of high-quality ingredients they trust. They also work with the Cradle to Cradle Products Innovation Institute to make sure they meet their standards too.
I used the online tool to discover a scent for myself, and Torn was recommended (vanilla bean blends with the earthiness of vetiver roots to create an aroma that’s both spicy and floral).
Visit their website here: https://henryrose.com/
5. Lovorika, BEE – TOXIC FREE FRAGRANCE
Lovorika is an ethical fragrance house that prides itself on being all-natural, vegan, sustainable, and genderless. They have come a long way since I first tried their signature range of 3 fragrances. I wasn’t drawn to these scents, but I was very interested in creating my own signature scents at Daphne’s scent-making workshop. What I like about this brand is the founder’s commitment to transparency and educating consumers to say no to toxic chemicals which are harmful to us, animals, and the planet. It is actually because of Daphne and her passion for raising awareness that got me to switch from my synthetic perfumes and seek out toxic-free options for myself.
I have tried a few of their fragrances and have yet to find the one for me, however, I see they have more fragrances on their website. I am intrigued by the collaboration with Gung Ho (an ethical clothing brand that campaigns for awareness and how pesticides play a big role in Gung Ho’s Food for Thought collection) on the Bee Perfume.
DRY OIL PARFUM: BEE (Top Notes: Bergamot, Sweet Orange, Lemon, Grapefruit and Mountain Pepper, Middle Notes: Egyptian Geranium, French Lavender, Base Notes: Cedar, Vetiver, Sandalwood, Coffee)
Visit their Ethical Brand Directory website listing here: https://ethicalbranddirectory.com/brand/lovorika/
Read their founder interview here: https://ethicalbranddirectory.com/lovorika-interview/
Shop their full collection: https://lovorika.com/
10 Toxic chemicals to look out for in your fragrance
- Benzyl acetate
- Musk ketone
- Ethyl acetate
- Methylene chloride