The Sustainable Stylist

Roberta Lee

Roberta Lee -The Sustainable Stylist Founder of Ethical Brand Directory

Hi, I'm Roberta I'm passionate about sustainable style

If you’re new here you might just know me as The Sustainable Stylist, I’ve been a passionate advocate for sustainable style since 2015.  

I watched the documentary The True Cost and I was forever changed.  I am by no means perfect, but I try my best to live by the values that are important to me, and that extends itself to my clothes,  brands and businesses I work with. 

I have carefully crafted my signature style and curated a sustainable wardrobe that I am now super proud of and one that my future self would be excited about too. 

Having that clarity on my style and knowing what to wear is so confidence-boosting – and I want that for you too. 

For me empowerment isn’t just about looking good on the inside, it’s about digging deep and creating your style based on your core values.  

Everyone deserves the chance to look good feel good, and make a positive impact.  With all my tips, resources, and the online course – or by working with me directly on a commercial shoot or 1:1 VIP styling you too can reduce your impact on the planet without sacrificing on style.

Want to work together?  Book a call. 


Until recently,  I didn’t fully grasp the fashion industry’s environmental impact.  A  decade ago, I started to learn more about the industry and I felt deeply compelled to change.   I’m not here to instil fear with alarming statistics but to share some eye-opening facts (see below).

Understanding these facts reinforces my belief in the importance of defining our style and doing things sustainable in business too. 

Let’s acknowledge that most of us weren’t taught how to dress or shop effectively. But imagine if more individuals and businesses were empowered with this knowledge.  This is where I come in by working with me I can proactively help you reduce your footprint. 

Working with a Sustainable Stylist is a pivotal step towards crafting a sustainable wardrobe (for yourself or on set). 
That’s where I step in.  I can help you create a wardrobe you LOVE whilst being kinder to the planet. 

Second to oil, the clothing and textile industry is the largest polluter in the world. Using more of our natural resources faster than they can regenerate. So sad isn’t it? 

An estimated £140 million worth (350,000 tonnes) of used clothing goes to landfill in the UK every year.  Many items are made from synthetic fibres that take 100s of years to decompose. 

Extending the life of clothes by just nine extra months of active use would reduce carbon, water and waste footprints by around 20-30% each.  Outfit repeating  & clothing care can help with that. 

my why: sustainable styling

My mission is to empower people and brands to feel good about who they are and what they do.   As a stylist, I have a duty when it comes to fashion, to help reduce waste and help protect and preserve our future planet.

My journey started amidst a personal struggle—an identity crisis back in 2014. Whilst rediscovering my confidence, I identified with the importance of a wardrobe that helped me look good, and feel good about who I was.  

Roberta Style Lee emerged in 2015 with a pivotal ingredient being values-based styling, where confidence and ethical fashion were my focus.  I began reconnecting with issues such as gender equality, environmental concerns, animal welfare, and workers’ rights.  

This led me to question the clothing I wore.  How could I advocate for empowering women while supporting a fashion industry exploiting its female workers?   It also made me aware of how damage fashion is for the planet. I sought out a better way of doing things.  

By 2017, I had established the Ethical Brand Directory in the UK.  This venture helped me realise my social impact – and my role as a speaker.  I realised I had a responsibility to raise awareness of ethical fashion and the significance of sustainable style at a more global level.

Over the years I’ve leveraged my platforms to champion ethical and sustainable fashion brands via media appearances, and contributions to prominent publications, bringing sustainable options into corporate settings like Ad agencies and TV and production, as well as London Fashion Week. 

I believe in fighting for a sustainable and equitable fashion future for us all. 

empower and inspire

At the heart of my work lies a simple mission: to inspire positive empowerment, and long-lasting change not just for individuals but also for brands and businesses. 

Empowering individuals and inspiring businesses towards sustainable choices— this is the driving force behind my work, a win-win for everyone involved.

My goal is to guide you in taking charge of your style narrative while encouraging sustainable choices.

Whether it’s crafting a consciously curated personal style or advising brands on sustainable commercial styling, the essence remains the same.  A thoughtfully created wardrobe, aligned with values, benefiting our planet and the people who make our clothes.