What makes us different
A sustainable stylist like myself will adopt a holistic approach to personal style and empowerment, and ensure that our client’s fashion choices are a reflection of who they are and what they believe in. The fundamental focus is on styling, not going out and embarking upon unnecessary shopping.
As a sustainable stylist, I encourage my clients to consider the social and environmental impacts of clothing choices, and ultimately build a wardrobe that is aligned with their values.
Some sustainable stylists will adopt a few sustainable elements to their work, while others will be fully immersed in the sustainable fashion movement and will have been working sustainably before it became trendy.
Yes, in case you’re wondering, if that’s me, I actually started out as a sustainable stylist when nobody was looking to work sustainably because it was an important part of my core values, I’ve built up years of experience practising what I teach, you can check out my journey on my About page here.
I’m very proud to be supporting a movement that aims to make fashion a force for good, as a tool to empower and protect our planet for future generations.
I am all about embracing the imperfect sustainability journey and helping my clients get started. My relationship with my clients will naturally extend over a period of time because building a sustainable wardrobe is a journey, not a final destination. This is why I offer a monthly Style SOS Service that enables them to keep in touch between styling appointments and get help and guidance over the phone.
What makes a stylist sustainable?
What makes a sustainable stylist truly sustainable is their commitment to promoting a mindful, sustainable and ethical approach to styling.
Traditional stylists often focus on pushing products and encouraging constant shopping (those affiliate links, commissions and bonuses add up when you have a large audience) and this directly promotes overconsumption, which is in conflict with the sustainability movement.
You can take a look at their social media and see if they are showing up in new outfits all the time.
It might be that they continue to shop new trends and show off shopping or tag in fast-fashion brands.
This is why over the last 8+ years I did not engage in any paid promotions, and whilst that may have changed since 2023, I will never promote brands that aren’t aligned with my values. You can see just a few brands I have recommended over the years on my Stylists Picks page. I have selected to work with just a few brands on an affiliate link basis, which means I just get a thank you payment of 5-10% of a purchase, or a one time thank you payment for introducing a client to a new ethical and sustainable brand.
I always recommend you check out a stylist’s background and see if their actions and outfits are aligned with their marketing messages – a little online research will show what being a sustainable stylist means to them. If it aligns with you great, if not keep searching until you find a stylist that resonates with you.
Whomever you work with should understand the complexity of sustainable fashion movement and how to navigate it whilst catering to your needs.
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What do sustainable stylists do?
Truly sustainable stylists, like myself differentiate ourselves by encouraging our clients to work with their existing wardrobes, there’s a big focus on up-cycling and reinventing items to minimise waste. We also offer all the usual services but not as a guise to get you to spend more money on clothes.
We’ll also advocate for shopping preloved first and minimising purchases to only necessary items only.
Further more, most sustainable stylists are fashion activists that are actively trying to combat the fast fashion culture and reduce the demand for new products. Like me, they will also champion the use of ethical and sustainable brands over the high-street, ensuring that our clients invest in fashion that is transparent, responsibly made, and free from greenwashing practices.
The role of a sustainable stylist
Ultimately, a sustainable stylist empowers individuals to express their style authentically while making conscious choices that support personal styling, the well-being of the people who make the clothes and our planet.
Find a sustainable stylist who has a message that resonates with you. By doing so you’ll get more out of the styling experience when its fun, personalised to you and with someone that inspires you. Always take advantage of a free discovery call and chat to a sustainable stylist to find out of their approach is aligned with yours.