as seen on/in:

on BBC

Roberta is media-trained and confident in appearing on live TV.

In this news broadcast, Roberta talks about what makes fashion sustainable, clothing swaps, sharing personal antidotes relating to her own outfit and style journey, as well as highlighting alternative ethical and sustainable brands that are doing good.

press pack

Play Video

on ITV

stylist on Channel 4

Roberta Lee on TV

Roberta is often asked to comment by the media, and has appeared on the BBC News and ITV News, and various other European TV channels as a sustainable style expert to talk about the challenges with over-consumption, fast-fashion and helping to define what sustainable fashion really is.

Roberta is well known in the ‘ethical fashion niche’ in London and is invited to moderate panels and contribute to discussions as an expert speaker. She has been recognised in Vogue Business for her work as a sustainable stylist. She has also worked with Channel 4 on the New Model Agency documentary as a stylist and was featured behind the scenes on the show.

For Press / PR Enquiries please contact carrie@theblondepreneur.com or anica@rocksandrosespr.com

the vision: to make sustainable style the norm

about Roberta Lee, The Sustainable Stylist

Roberta Lee, known as The Sustainable Stylist, is a sustainable style expert championing sustainability in style since 2015.

Through her roles as a stylist, speaker, founder of Ethical Brand Directory and sustainable fashion advocate, she encourages a mindful approach to clothing consumption, emphasising outfit repetition, re-use, repair, and restyling as positive practices.

She prioritises collaboration with ethical and sustainable brands, promoting vintage, upcycled, and preloved fashion. Roberta harnesses personal style as a tool for empowerment, inspiring individuals to align their values with their wardrobe choices for lasting impact.

Her commercial styling business embodies a commitment to addressing the social and environmental challenges of fashion conscientiously. Roberta leads by example, encouraging a shift towards more sustainable practices in the industry and inspiring change both on an individual and business level.

the mission

To change the way we look at clothes: by using fashion as a force for good, by empowering people to wear their values and build sustainable wardrobes, advocating for a fairer fashion industry that protects people and the planet by 2030.

passion and purpose

Roberta’s dedication extends beyond ethical living, demonstrating that ethical and environmentally conscious choices can coexist seamlessly with luxury and style.

With a deep concern for the impact on society, animals, and the planet, she champions the #100wears movement and encouraging individuals to ‘wear their values.’ Her primary focus is sustainable styling and guiding clients to work in a way that aligns with their values.

She strongly advocates for sustainability in the public eye, emphasising the importance of influential figures promoting sustainable fashion in their wardrobe choices, particularly during public appearances.

Having collaborated with various well-known celebrities for sustainability-focused events like red carpets, SPOTY, COP26, and the Earthshot Awards, Roberta has been able to contribute towards positive change in the fashion industry.

During her time at Ethical Brand Directory she also hosted 2 global Going Green summits with thought leaders from around the globe (2018 + 2019).

sustainability & inclusivity

Roberta is passionate about bridging the gap between sustainability, inclusivity and diversity believing these are powerful powerful driving forces for positive change.

Ethical Brand Directory founded 2017

Roberta founded the Ethical Brand Directory (EBD) a place for conscious consumers to find brands that care in 2017. The UK’s first all-in-one platform for business owners and conscious consumers who want to make a positive impact through their everyday actions.