Greenwashing has been a hot topic on the green-agenda lately. Whilst it’s rife in all businesses, the fashion industry is one of the biggest culprits of greenwashing. We’re seeing more and more big players in the fashion world jumping on the green bandwagon, yet many people don’t even know what ‘greenwashing’ means? In today’s blog I’ll help you understand the …
International Women’s Day has been celebrated every year since the 8th of March 1913. This year I am highlighting some women who are making an impact in the world today, with a focus on environmental activism – I love clothes but I don’t think they should be at the cost of our beautiful planet. Before I celebrate these incredible women, I want …
Returning to the Pure London stage for a second year, I stepped it up a notch by bringing men’s styling into the mix – and a bit of gender-neutral-styling too! I stripped it back to basics and showcased how key pieces can be re-worn and restyled to create a range of looks. And demonstrated that the size of your wardrobe …
At this year’s Pure London Show, I shared my sustainable styling message via a live session and catwalk. Using a rail of selected pieces, I created a range of casual and smart looks – to take the style-conscious woman from day to night, and every event in-between. I felt it was important to get back to the basics and showcase …
This year I took to the mainstage to share my sustainable styling message via a live session and catwalk showcasing men and women’s looks. My message to designers, buyers, and consumers was simple: “Change comes with a lot of mistakes. Building a sustainable wardrobe is a journey, not a final destination.” The reason why Pure London is such an important …
I’ll be returning to Pure London’s main stage to do my live styling and sustainability session again, but this year it’s going to be bigger and better! Last year I shared my message with buyers, brands, and consumers on how to incorporate more sustainability thining into their actions. And this year I will be stepping it up a notch. Bringing …
Last year I had the please of chatting with Tom the co-founder of Vatter Fashion, a brand located in Munich, Germany, over Skype. I was keen to hear about the brand’s story. Ethical underwear has been on my list to review for a while, having purchased from a few UK ethical brands, I was keen to see what else was …
There’s a lot of talk about sustainable fashion – but is that all it is? Are people actually wearing their values and not just talking about them? Does the support for sustainable fashion actually manifest itself in sales? Are sustainable fashion brands making money and thriving? I share some answers to some of the questions I was asked in an …
With the New Year and a new decade ahead, there is a lot of pressure on us all to ‘make this year count’. There is no better time to reflect on the year gone by and think of what we’d like to achieve for the year ahead. Whether you’re an expert at organisation or tend to just go with the …
It’s about time. Livia Firth has been recognised for her work in trying to reform and reframe the fashion industry, from the red carpet (or better known as the green carpet challenge) and her wider role at Eco-Age. She’s been out there doing her thing to promote a more sustainable fashion future for over a decade. Livia says her honorary …
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