Media features & Awards
Roberta Lee is an award-winning London-based Luxury Personal Stylist and Style & Identity Expert, speaker and founder of Ethical Brand Directory.
Luxury Lifestyle Awards
2026 Winner · Best Luxury Personal Stylist in London, UK
Roberta Style Lee is the 2026 Luxury Lifestyle Awards winner for Best Luxury Personal Stylist in London, UK.
Great British Businesswoman Awards
2025 Shortlisted · Creative Businesswoman
Roberta Lee of Roberta Style Lee was shortlisted for Creative Businesswoman at the 2025 Great British Businesswoman Awards.
The Guardian
Why wardrobe clarity is the foundation of more intentional consumption
When The Guardian explored practical ways to buy less without compromising personal style, Roberta Lee shared a perspective that has shaped her work for more than a decade: the most sustainable wardrobe is often the one you already own.
“Sometimes, all it takes is a fresh look at your existing collection.”
Forbes (Professional Style)
How thoughtful wardrobe choices support confidence, versatility and professional presence
Featured in Forbes , Roberta Lee shared expert insight into the role a well-chosen blazer can play within a modern professional wardrobe.
“Blazers are one of the most versatile wardrobe staples, transitioning seamlessly between work, evening, and weekend wear.”
Forbes (Plastic Pollution)
Understanding clothing materials to make more informed and intentional wardrobe decisions
Featured in Forbes , Roberta Lee shared expert commentary on one of fashion's most overlooked environmental challenges: the hidden impact of synthetic materials and plastic pollution within our wardrobes.
“Start to understand a little bit more about what materials are more friendly to your skin and the planet. Take a bit of time to understand what is a natural fabric, and know what to look for when you look at the labels.”
Vogue Business
How personal styling evolved beyond shopping to support more intentional wardrobe decisions
Featured in Vogue Business , Roberta Lee contributed to a feature examining how personal styling was evolving in response to changing consumer behaviour during the Covid-19 pandemic.
TRT World
Why mindful consumption matters more than seasonal shopping events
Featured on TRT World , Roberta Lee discussed the growing conversation around Buy Nothing Day and the cultural impact of Black Friday on consumer behaviour.
CGTN Europe
Rethinking impulse purchases through more conscious and intentional shopping habits
Featured by CGTN Europe , Roberta Lee shared expert insight into the growing Buy Nothing Day movement and the wider conversation around Black Friday consumption.
“If you can actually stop and think without jumping into a bargain... you'll be going into it with much more of a conscious attitude.”
Living360
How to interpret tenniscore with timeless style rather than short-term trends
Featured in Living360 , Roberta Lee shared expert advice on one of 2024's defining fashion trends: tenniscore.
“Borrow or rent to experiment first, unless you’re certain that you’ll wear something on repeat for years to come.”
Best Life
How intentional clothing choices influence first impressions before you say a word
Featured in Best Life , Roberta Lee shared expert insight into the relationship between clothing, confidence and first impressions.
“Your personal style is an extension of who you are, but don’t go overboard and let what you’re wearing take center stage and drown you out.”
Daily Express
Why comfort, confidence and practicality should never be overlooked when choosing heels
Featured in the Daily Express , Roberta Lee shared expert commentary on footwear choices and the practical realities of wearing high heels during long public appearances.
“For a lot of women walking in a stiletto heel is second nature. They form part of a woman's identity and the extra height also helps with confidence and gives the illusion of better posture." "Many executive women swear by their favourite pair of heels to boost their self-confidence, keeping them proportionately above table height and taken seriously by their male counterparts.”
Refinery29
Why clothes swapping encourages a more considered approach to building a wardrobe
Featured in Refinery29 , Roberta Lee shared expert insight into the rise of clothes swapping and the broader shift towards circular fashion.
Harper's Bazaar Japan
Exploring how thoughtful wardrobe choices support a more sustainable future
Commissioned by Harper's Bazaar Japan , Roberta Lee contributed expert insight into sustainable fashion and conscious consumption for a Japanese audience.
ITV News
Why changing shopping habits begins with changing our relationship with clothing
Featured on ITV News, Roberta Lee shared expert insight into the environmental impact of fast fashion and the growing movement towards more considered consumption.
BBC News
Encouraging consumers to think differently about the clothes they already own
Featured on BBC News, Roberta Lee shared expert insight into the growing conversation around sustainable fashion and conscious consumer behaviour.
Pure London (Thought Leadership)
Why sustainability should become part of fashion's definition of quality, not a separate conversation
Invited to contribute a thought leadership article for Pure London, Roberta Lee shared her perspective on the future of sustainable fashion, changing consumer expectations and the role both brands and retailers play in shaping a more responsible industry.
“More of us are looking for ways to identify with ourselves and those around us. Brands that push a clear social or environmental agenda through their business make it easier to build a rapport with. When a brand's values align with our own, it reinforces trust. We find our tribe, we buy into it.”
Pure London (Women's Catwalk)
Demonstrating how sustainable fashion can deliver creativity, versatility and commercial appeal on the runway
Commissioned by Pure London, Roberta Lee styled the Sustainable Women's Catwalk, bringing together ethical fashion brands to demonstrate that responsible fashion can be every bit as creative, aspirational and commercially relevant as conventional fashion.
“Building a sustainable wardrobe is a journey, not a final destination.”
Pure London (Men's Catwalk)
Redefining luxury through craftsmanship, longevity and intentional styling
Commissioned by Pure London, Roberta Lee styled the Sustainable Men's Catwalk to challenge conventional perceptions of luxury within the fashion industry.
“I truly believe that we can be part of the solution, not the problem.”
Pure London (Live Session)
Demonstrating how thoughtful styling can transform the way we value our wardrobes
Invited to present a live styling demonstration at Pure London, Roberta Lee took to the Future Stage to show buyers, retailers and fashion professionals how thoughtful styling can completely transform the way we see and wear our clothes.
“We can all be part of the solution, not the problem.”
