About Roberta Style Lee

People meet me and always comment on how confident I am, and compliment me on how I’m dressed.  But what they don’t know is that I had to work really hard to build my confidence – it didn’t come naturally to me.

For a really long time I was emotionally insecure about who I was, how I looked and who I was meant to be.  But you’d have never guessed because I always used fashion as my armour against every-day life.

I’ve had to deal with being totally alone, overwhelmed, being over-worked and under-appreciated, fighting depression, anxiety, manic stress, being unhealthy, in bad relationships, in the wrong jobs and around the wrong people…

I’ve been through seriously challenging times – I can relate to how hard it can be to feel confident, trust your own mind, love yourself or have the energy to even show up.  So that’s my story  and that’s why I set up Roberta Style Lee – I want to help other women discover who they really are and style their lives happy from the inside out.

Photo credit: Darnell Ibraham

My vision & values


My goal has always been to empower women to be the best version of themselves from the inside out – and do it in a socially and environmentally responsible way.


I believe it is possible to live life do business ethically and sustainably, without causing harm to other people, animals or the planet.

I will never compromise on my values or knowingly support unethical practices. I act with integrity, honesty and compassion in all that I do and with all people I meet and work with.


Nothing is ever perfect

It wasn’t until I had a total confidence crash in my early thirties that I realised I had to do something dramatic to change my life.  I had to rewrite my own story.  I had to style my life happy again. It was time to make myself a priority.

It took me some time to realise that by sharing my story and experiences, I would be able to make a greater impact in the world.  By simply being me, owning my story, letting go of my past and stepping into my future – I have been able to make positive changes. Not only for myself, but those around me.

A consciously positive mindset and an awesome wardrobe has been my secret weapon, it’s been my formula for unstoppable confidence.

Even when faced with doom and gloom, I always get up, get dressed and put my best foot forwards.  I want the same for you – for all women, because we all deserve it, and we’re all better human beings for it too.

Not your average coach or stylist…

I combine confidence coaching with my styling – my work goes much deeper than figuring out your shapes and colours.

I help women connect with their why, figure out their purpose and create a life that makes them truly happy and confident. That’s why i chose to work with ‘conscious’ women who are self-aware and want to make an impact.

I have now combined my 10-years of marketing into the mix to help women  who want to make an impact, create a strong personal brand.

Sustainability is important to me and I don’t encourage people to buy things they don’t need, adding to the waste and damage to the environment.

I don’t recommend that you go out and shop shop shop so that I can line my pockets with commission. That’s not sustainable and morally, I think its unethical. If you like my style and the products I recommend, you can of course head over to my shop and purchase ethical and sustainable items for your capsule collection. 



  • Confidence Coaching
  • Lifestyle Analysis 
  • Personal Branding 
  • Personal Styling 
  • Colour Analysis 
  • Wardrobe Edits
  • Sustainable Styling 
  • Personal Shopping

These services are available as 1:1 coaching, group sessions, corporate workshops or some are available as online learning modules. To find out what’s right for you – book a no obligation discovery call.

Book a FREE Discovery Call