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Roberta Lee in CGTN Europe on Buy Nothing Day, Black Friday and Mindful Consumption
Rethinking impulse purchases through more conscious and intentional shopping habits
Featured by CGTN Europe, Roberta Lee shared expert insight into the growing Buy Nothing Day movement and the wider conversation around Black Friday consumption. The feature explored why increasing numbers of consumers are questioning impulse purchasing and considering the long-term environmental impact of buying more than they need. Drawing on her expertise in sustainable fashion and consumer behaviour, Roberta encouraged people to pause before making purchasing decisions, think beyond short-term discounts and consider alternatives such as renting, sharing and investing in longer-lasting products. Her contribution reflected a practical approach to conscious consumption, recognising that lasting behaviour change comes from greater awareness rather than guilt or perfection.
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“If you can actually stop and think without jumping into a bargain... you'll be going into it with much more of a conscious attitude.”
Roberta Lee quoted in CGTN Europe
Current point of view
Roberta Lee on mindful consumption
Updated 2026
The most sustainable purchase is not always the one with the biggest discount. It's the one that continues to earn its place in your wardrobe long after the excitement of buying it has passed. We often talk about buying less, but I think the more important conversation is learning to buy with greater intention. That means understanding what you already own, recognising the difference between desire and need, and choosing quality, longevity and craftsmanship over short-term temptation.
Style isn't about clothes. It's about making decisions that reflect your values as much as your lifestyle. When we become more intentional about what we bring into our wardrobes, we naturally become more discerning about what deserves to stay there.
Roberta
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