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Roberta Lee on BBC News Discussing Sustainable Fashion and Conscious Consumer Choices
Encouraging consumers to think differently about the clothes they already own
Featured on BBC News, Roberta Lee shared expert insight into the growing conversation around sustainable fashion and conscious consumer behaviour. The interview explored how everyday purchasing decisions influence both our wardrobes and the wider fashion industry, encouraging viewers to look beyond trends and consider the long-term value of the clothing they choose to buy. Drawing on her experience as founder of Ethical Brand Directory and one of the UK's leading sustainable stylists, Roberta discussed practical ways consumers can make more informed wardrobe decisions without sacrificing personal style. Rather than promoting perfection, the interview focused on helping people develop greater awareness of quality, longevity and the value of wearing what they already own.
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Current point of view
Roberta Lee on redefining value
Updated 2026
When I first started talking about sustainable fashion, much of the conversation centred on buying less. Whilst that message still matters, I think the more interesting conversation today is about recognising value. Value isn't determined by a price tag. It's created through the relationship we build with the things we own. The clothes we wear repeatedly, repair, care for and genuinely enjoy become far more valuable than those bought impulsively and forgotten weeks later.
Luxury has become deeply personal. We all define it differently according to our experiences, priorities and lifestyles. For me, luxury is having the confidence and discernment to choose well, buy intentionally and build a wardrobe that reflects who you are rather than what you're being persuaded to become. Style isn't about clothes. It's about understanding what truly deserves a place in your life.
Roberta
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