press pack
as seen on/in:
Speaking on TV
Roberta is confident in her subject areas and discusses fast fashion, conscious consumption, buy-nothing campaigns, sustainable fashion, clothing swaps, and styling with integrity.
Roberta brings a personal, relatable touch to every segment—sharing outfit stories and insights and spotlighting ethical brands making a difference.
Roberta Lee media apperances
Roberta is media-trained and confident on live national and international TV.
She’s been invited as a sustainable style expert on BBC News, ITV, TRT World, and CGTN Europe.
She breaks down what sustainable fashion means, shares accessible tips for reducing overconsumption, and uses storytelling to demystify ethical style.
In 2023, she styled the cast for Channel 4’s New Model Agency and was featured behind the scenes throughout the documentary as part of London Fashion Week and a Rankin Shoot.
Roberta is regularly invited to speak on expert panels and moderate sustainability discussions in London, Birmingham, and online, as well as offering expert commentary to journalists for publications like Harpers Bazaar (commissioned to write a full sustainability piece), Vogue Business, and Forbes.
the vision: to make sustainable style the norm
Roberta Lee, sustainable stylist and style expert
Roberta Lee, known as The Sustainable Stylist, is a sustainable style expert championing sustainability in style since 2015.
Through her roles as a stylist, speaker, founder of Ethical Brand Directory and sustainable fashion advocate, she encourages a mindful approach to clothing consumption, emphasising outfit repetition, re-use, repair, and restyling as positive practices.
She prioritises collaboration with ethical and sustainable brands, promoting vintage, upcycled, and preloved fashion. Roberta harnesses personal style as a tool for empowerment, inspiring individuals to align their values with their wardrobe choices for lasting impact.
Her commercial styling business embodies a commitment to addressing the social and environmental challenges of fashion conscientiously. Roberta leads by example, encouraging a shift towards more sustainable practices in the industry and inspiring change both on an individual and business level.
the mission
To change the way we look at clothes—using fashion as a force for good.
Empowering people to wear their values, build sustainable wardrobes, and advocate for a fairer fashion industry that protects people and the planet by 2030.
passion and purpose
Being ethical and sustainable doesn’t mean sacrificing style. Roberta’s work proves that when women wear their values, they lead with confidence, purpose, and power. She coined the phrase #WearYourValues in 2017 and has been true to this vision ever since.
She champions the #100wears movement, pushing to alter our expectations of clothing to be loved and worn past 30-wears. This mindset encourages intentional styling rooted in self-awareness, confidence, and long-term joy. Her coaching-led approach guides clients to create wardrobes that truly reflect who they are and what they stand for—inside and out.
She’s worked with high-profile clients for red carpets, SPOTY, COP26, and Earthshot. She also hosted two global Going Green Summits (2018 + 2019) featuring sustainability experts worldwide to discuss how businesses and consumers can help transition towards a fairer future for all and the planet.
sustainability and inclusivity
Roberta actively bridges the gap between sustainability, diversity, and inclusivity.
Her approach is values-first and people-centred, ensuring everyone feels seen, celebrated, and confident in their style.
Ethical Brand Directory
Founded in 2017, after 2 years of research and frustration, the Ethical Brand Directory (EBD) was born.
The UK’s first platform dedicated to connecting conscious consumers with ethical brands—and bringing communities together in London and online.
Roberta created EBD to bring transparency, trust, and transformation to the ethical and sustainable fashion space—and to support independent brands. Helping them to get known, liked, and trusted while supporting them in communicating their impact without greenwashing.
Roberta Lee signature quotes on style
journalist resources
Roberta Lee bio
Short Bio: The Sustainable Stylist: Style Expert, Coach, Speaker, and Founder of Ethical Brand Directory. Proud outfit repeater & advocate of #100wears.
Medium Bio: Roberta Lee is known as The Sustainable Stylist and is a sustainable style expert who has been doing things differently since 2015. Her primary focus is sustainable styling, guiding clients to work in a way that aligns with their values, maximising the feel-good factor and providing sustainable fashion choices. She’s also a speaker, coach, and the founder of the Ethical Brand Directory, a place for conscious consumers to find brands that care.
Works: London and surrounding areas
Likes: Cycling, cooking, champagne, helping people, wearing beautiful clothes with interesting stories
Dislikes: Wasteful behaviour, plastic, the dark side of fashion
Favourite sayings: “Style isn’t about clothes. It’s about who you become in them.” “Building a sustainable wardrobe is a journey, not a final destination.”
social media
LinkedIn 2K+ followers
Facebook 5K +
Instagram 12K +
Pinterest 150K+ views pm
