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as seen on/in:
on BBC
Roberta is media-trained and confident in appearing on live TV.
In this news broadcast, Roberta talks about what makes fashion sustainable, clothing swaps, sharing personal antidotes relating to her own outfit and style journey, as well as highlighting alternative ethical and sustainable brands that are doing good.
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talking on ITV
stylist on Channel 4
Roberta Lee on TV
Roberta is often asked to comment by the media, and has appeared on the BBC News and ITV News, and various other European TV channels as a sustainable style expert to talk about the challenges with over-consumption, fast-fashion and helping to define what sustainable fashion really is.
Roberta is well known in the ‘ethical fashion niche’ in London and is invited to moderate panels and contribute to discussions as an expert speaker. She has been recognised in Vogue Business for her work as a sustainable stylist. She has also worked with Channel 4 on the New Model Agency documentary as a stylist and was featured behind the scenes on the show.
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the vision: to make sustainable style the norm
Roberta Lee, sustainable stylist and style expert
Roberta Lee, known as The Sustainable Stylist, is a sustainable style expert championing sustainability in style since 2015.
Through her roles as a stylist, speaker, founder of Ethical Brand Directory and sustainable fashion advocate, she encourages a mindful approach to clothing consumption, emphasising outfit repetition, re-use, repair, and restyling as positive practices.
She prioritises collaboration with ethical and sustainable brands, promoting vintage, upcycled, and preloved fashion. Roberta harnesses personal style as a tool for empowerment, inspiring individuals to align their values with their wardrobe choices for lasting impact.
Her commercial styling business embodies a commitment to addressing the social and environmental challenges of fashion conscientiously. Roberta leads by example, encouraging a shift towards more sustainable practices in the industry and inspiring change both on an individual and business level.
the mission
To change the way we look at clothes.
To use fashion as a force for good, by empowering people to wear their values and build sustainable wardrobes, advocating for a fairer fashion industry that protects people and the planet by 2030.
passion and purpose
Roberta’s dedication extends beyond ethical living, demonstrating that ethical and environmentally conscious choices can coexist seamlessly with luxury and style.
With a deep concern for the impact on society, animals, and the planet, she champions the #100wears movement and encouraging individuals to ‘wear their values.’ Her primary focus is sustainable styling and guiding clients to work in a way that aligns with their values.
She strongly advocates for sustainability in the public eye, emphasising the importance of influential figures promoting sustainable fashion in their wardrobe choices, particularly during public appearances.
Having collaborated with various well-known celebrities for sustainability-focused events like red carpets, SPOTY, COP26, and the Earthshot Awards, Roberta has been able to contribute towards positive change in the fashion industry.
During her time at Ethical Brand Directory she also hosted 2 global Going Green summits with thought leaders from around the globe (2018 + 2019).
sustainability and inclusivity
Roberta is passionate about bridging the gap between sustainability, inclusivity and diversity believing these are powerful powerful driving forces for positive change.
Ethical Brand Directory founded 2017
Roberta founded the Ethical Brand Directory (EBD) a place for conscious consumers to find brands that care in 2017. The UK’s first all-in-one platform for business owners and conscious consumers who want to make a positive impact through their everyday actions.
personal styling photography
Roberta Lee quotes on personal style
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Roberta Lee bio
short bio:
The Sustainable Stylist: Style Expert, Speaker and founder of Ethical Brand Directory, proud outfit repeater & advocate of 100 + wears
medium bio
Roberta Lee is known as The Sustainable Stylist and is a
sustainable Style expert who has been doing things differently
since 2015. Her primary focus is sustainable styling, guiding
clients to work in a way that aligns with their values, maximising
the feel-good factor and providing sustainable fashion choices.
She’s also a speaker, business consultant and the founder of the
Ethical Brand Directory – a place for conscious consumers to find
brands that care.
Works: London and surrounding areas
Likes: Cycling, helping people, wearing beautiful clothes with interesting stories
Dislikes: Wasteful behaviour, plastic, the dark side of fashion
Favourite saying: Building a sustainable wardrobe is a journey
not a final destination
social media
LinkedIn 2K+ followers
Facebook 5K +
Twitter 5K +
Instagram 12K +
Pinterest 150K+ views pm