Transitioning Towards a Sustainable Wardrobe | PURE London 2019

On Monday the 22nd I took to the Future Stage at Pure London to do a live styling workshop and talk about the need for more people to build an imperfect sustainable wardrobe, rather than just a few doing a perfectly.

I spoke about Sustainable fashion needing to be accessible, we have to make it easier for people to transition towards a more conscious way of making, buying and selling and wearing clothes. Less judgment and more encouragement – we just need everyone to do their bit. My message was simple: Buy Less, Buy Better, Make it Last Be Creative With What You’ve Got

The pieces I selected for the styling session and catwalk were based on their aesthetics and probability to last over #100wears. I mostly selected brands from the PURE CONSCIOUS section and then found a few brands in the main section. These brands are not listed on Ethical Brand Directory so I cannot vouch for their values or indeed if the pieces are made to last. See below for more information one each brand.

Here are the key looks

Keeping it casual in People Tree trousers, Souldazed Collection top (worn back to front) and Ulsto cork bag. Trainers: models own.

CORE India top, Dress CORE India, People Tree Trousers, and Expressions NYC bag, Shoes: Models own

Ampour London sweater, Dress CORE India, People Tree Trousers, Trainers: Models own

CORE India top, Dress CORE India, People Tree Trousers, and Komodo denim jacket, Trainers: Models own

Dress CORE India, Expressions NYC bag, Shoes: Models own

CORE India top, People Tree Trousers, and Expressions NYC bag, Shoes: Models own

Souldazed Collection top (worn back to front) and skirt, teamed with Ulsto cork bag. Trainers: models own.

The Shirt Company London (white shirt), Souldazed Collection skirt, teamed with Ulsto cork bag. Trainers: models own.

The Shirt Company London (white shirt), People Tree Trousers, teamed with Expressions NYC bag. Shoes: models own.

I really enjoyed working on this, and the time-bound pressure of pulling it all together and rehearsing in 3-hours (to include model auditions, finding the pieces and putting the entire segment together) was rather exciting!

Let me know in the comments which is your favourite look. If you reach out to the brands let them know you saw them here, they may even offer a little discount code for you! Worth asking.

If you’d like to discuss working with me please book a time to chat here.

Model: Amanda Sarco – IG @amandasarco
Photographer: Kinia Podsiadlo – IG @kiniapodsiadlophotography

Brands featured:

The Shirt Company London

The Shirt Company London
Ethics & Sustainability Policy on Website – NO
IG @theshirtcompanylondon

Souldaze Collection

Souldaze Collection IG @souldazecollection
Ethics & Sustainability Policy on Website – NO, but their website does say:

Combining the latest fashion trends to an ethically correct production process, the aim is to have a low impact on the environment by reducing the processes of the fashion industry and favoring natural fabrics.

All our garments are designed and manufactured locally in Rome by a passionate team of expert seamstresses who love what do. All the fabrics used to create our garments are natural fiber, recycled fiber, surplus or vintage fabrics.

PACKAGING AND SUPPLIERS

All our packaging is made from recycled paper products and where we can’t find a packaging that suits our sustainable standard we avoid it!
Almost 80% of our suppliers are local, all the rest are based in Italy.

Core India

Core India IG @core.india
Ethics & Sustainability Policy on Website – NO, but their website does say:

The brand primarily focuses on using a careful selection of various fabrics made from natural or recycled fibres, to create a stunning array of quality clothing at affordable prices, fit for every & any occasion. All the textiles used are sourced from verified and eco-supported organisations across the world.

Our aim is to change the way people perceive slow fashion, making it accessible, wearable & affordable.

Ampour London

Ampour London IG @ampour_london
Ethics & Sustainability Policy on Website – Kind of… they have ‘Our Message‘ and Our Environmental Policy which gives a brief overview.

Expression NYC

Expression NYC IG @expressionsnyc
Ethics & Sustainability Policy on Website – NO, but their website does say:

Expressions NYC is a modern luxury vegan handbag brand. Our objective is to source the best vegan materials from around the world and create unique and functional handbags for our customers! As we grow our goal is to use as much as possible eco-friendly materials throughout our production process.

People Tree

People Tree IG @peopletree
Ethics & Sustainability Policy on Website – YES – They have a detailed About section which talks about:

Komodo

Komodo IG @komodo
Ethics & Sustainability Policy on Website – YES – They have a detailed About us section which talks about:

Ultso Bags

Ultso Bags – IG @ulsto.bags
Ethics & Sustainability Policy on Website – Kind of – They have a Philosophies page