Insights into the fashion industry, sustainability movements and key moments shaping how we consume and understand fashion. Covering awareness days, industry shifts and evolving standards.
Buy Nothing Day and Green Friday are relevant and much-needed awareness days. But, it would seem we’ve hit a conundrum when it comes to awareness days, with two that I fully support falling on the same day but asking us to do two different things. The awareness days are important to remind us of how […]
Buy Nothing Day Vs Green Friday Read More »
For this year’s Ethical Brands for Fashion Revolution event, I had the pleasure of hosting an expert panel with Alice Wilby and Bel Jacobs, discussing all things fashion activism in support of Fashion Revolution week. As two well-known fashion activists and Extinction Rebellion coordinators, these ladies were perfectly positioned to share their insight and wisdom
Why is Fashion Activism Important? Read More »
Last month Ethical Brand Directory proudly sponsored Ethical Brands for Fashion Revolution 2020 event. And we’re continuing to support Fashion Revolution in June – and beyond! – with a series of online clothes swapping events. As lockdown life becomes the new norm, many of us have newfound time on our hands and are craving a
Clothes Swaps for Fashion Revolution & Beyond Read More »
This Fashion Revolution Week turn your clothes inside-out (not by accident because you’re tired) but to find out ‘Who made my clothes?’. Take a photo and post it on social media, tagging the brand. If we’re going to create systematic change in the fashion industry, we must demand greater transparency from brands. As consumers of
Why We Should be Asking #WhoMadeMyClothes? Read More »
Every year I join Fashion Revolution Week because I care about clothes and the people who make them. Behind the pretty clothes and runway shows, the fashion industry has a very dark side to it, and one that has for so long lacked transparency and accountability across the supply chain. Fashion is wonderful, and it
Join the #FashionRevolution (2020) Read More »
International Women’s Day has been celebrated every year since the 8th of March 1913. This year, I am highlighting some women who are making an impact in the world today, with a focus on environmental activism – I love clothes, but I don’t think they should be at the cost of our beautiful planet. Before I celebrate
International Women's Day – 3 Women Making An Impact for our Planet Read More »
Returning to the Pure London stage for a second year, I stepped it up a notch by bringing men’s styling into the mix – and a bit of gender-neutral styling too! I stripped it back to basics and showcased how key pieces can be re-worn and restyled to create a range of looks. And demonstrated
Men's Sustainable Styling Looks – Pure London Feb 2020 Read More »
At this year’s Pure London Show, I shared my sustainable styling message via a live session and catwalk. Using a rail of selected pieces, I created a range of casual and smart looks to take the style-conscious woman from day to night, and every event in between. I felt it was important to get back
Women’s Sustainable Styling Looks – Pure London Catwalk AW2020 Read More »
This year, I took to the mainstage to share my sustainable styling message via a live session and catwalk showcasing men’s and women’s looks. My message to designers, buyers, and consumers was simple: “Change comes with a lot of mistakes. Building a sustainable wardrobe is a journey, not a final destination.” The reason why Pure
Sustainable Styling on the Pure London Catwalk AW2020 Read More »
Legacy Content Notice This article was originally published during an earlier stage of my business and reflects where my thinking, work and the fashion industry were at the time. Over the last decade, my work has evolved from sustainable fashion activism and industry education into a broader focus on style, identity and sustainable luxury. While
Live Sustainable Styling Session & Catwalk at Pure London Read More »
