ethics & sustainability
I’m here to inspire true confidence and empower you to be the best version of yourself—from the inside out—while doing it in a socially and environmentally responsible way.
This work is about more than one outcome. I explore:
- Confidence & Style
- Personal Branding
- Purpose & Values
- Ethics & Sustainability
These aren’t separate tick-boxes. They’re interconnected. When combined with intention, they go beyond the superficial and create true meaning—that’s where real transformation happens.
more than just personal styling
I didn’t start with services. I started with my values—and built everything else on top. They’re my foundation and guiding principles in everything I do.
I believe it’s possible to live and do business ethically and sustainably—without harming others and while minimising our impact on the planet.
I can’t empower women through a system that disempowers others. That’s why I created Ethical Brand Directory: a tool for my clients and a community platform for conscious fashion lovers and ethical brands.
what ethics means to me
At Roberta Style Lee, ethics is about integrity in action. For me, that means making choices that protect:
Human Rights
Labour Laws
Anti-Corruption
The Environment
what sustainability means to me
Sustainability is about the environmental impact of our actions—but it’s also about sustaining ourselves and our businesses.
For me, it means:
Minimising waste and overconsumption
Prioritising longevity over trends
Balancing planet-positive choices with personal and financial well-being
I hate waste. I value resourcefulness. Seeing landfill piles and plastic pollution fuels my commitment to do better, wherever possible.
everyday actions that matter
We know perfection isn’t possible—but intention is. Every decision is made consciously, with care and consideration.
I’m committed to doing my best with the knowledge, time, and budget available. You can see what this looks like under the running the business operations.
my guiding values
respect people and the planet
Empowerment shouldn’t come at the cost of others. I prioritise slow fashion, repairs, preloved, and ethical brands.
transparency
I act with integrity. I don’t overclaim. I ask questions. I share honest feedback with clients and brands.
collaboration
I use my platform to educate, elevate, and co-create impact with like-minded people and businesses.
integrity
I don’t work with brands or clients that conflict with my values. I’ll always be open to guiding those who want to do better.
compassion & inclusivity
Nobody’s perfect. We’re all learning. I support progress, not perfection—and keep challenging myself to grow.
running the daily
business operations
Every action is assessed through the lens of impact:
Business Operations
Every action is assessed through the lens of impact:
- On people
- On the environment
- On resources
- And on budget
We maximise the life of business supplies, avoid landfill, and often choose ‘resourceful’ over ‘new’—even if it’s not the perfect option.
measurable action
Examples
- Choosing suppliers with verified ethical/sustainable practices
- Buying second-hand equipment where possible
- Reducing unnecessary travel
- Using a bamboo QR business card instead of disposable ones
- Minimising print marketing (no leaflets or flyers)
- Partnering only with values-aligned businesses.
staff and suppliers
All team members, suppliers, and partners are selected based on:
Shared ethics
Commitment to doing business for good
Transparent communication
Willingness to improve
We ask the right questions. We dig deeper than a shiny “sustainable” expression of interest or an eco-label.
supplier and partnerships auditing process will now include:
All potential brands, suppliers, service providers, and venues are reviewed through a rigorous values-led process. This includes:
- Reviewing ethics and sustainability policies
- Speaking directly with key decision-makers about their practices across the supply chain
- Assessing their efforts around sourcing transparency, materials, worker rights, environmental practices, and packaging
- Verifying all certifications, claims, and memberships
- Interviewing founders/owners to understand their stance on ethics and sustainability
- Reviewing their website and public documentation
- Highlighting any missing or vague information—and requesting clarity
- Personally testing or reviewing products/services (when applicable)
- Asking for evidence of the steps they’re taking to improve and maintain ethical, sustainable operations.
