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ABOUT: Roberta Lee
The Sustainable Stylist
Hi, I’m Roberta – The Sustainable Stylist
In 2014, I hit a turning point. I was in the middle of a personal crisis – disconnected from myself, my confidence, and my wardrobe. I realised how much clothing shapes how we show up in the world. Style became my way back to myself.
Then I watched The True Cost documentary in 2015. It opened my eyes to what was happening behind the seams of the fashion industry.
That documentary changed everything for me.
I couldn’t talk about confidence or empowerment without addressing the exploitative nature of the fashion industry, especially for the women who make our clothes.
So in 2015, when I was launching Roberta Style Lee, I was clear about my values and used them to lay the foundation: empowerment, dignity, sustainability, confidence, self-expression, and conscious change.
looking good shouldn't cost the earth
Most of us weren’t taught how to shop or dress with intention. Or how to build a wardrobe that reflects who we are and what we stand for. That’s where I come in.
As The Sustainable Stylist and Style Identity Architect, I help ambitious women, conscious brands, and creative teams define how they show up – visually, emotionally and strategically.
Whether you’re navigating personal reinvention or leading a brand campaign, I help align your style with your values and your vision.
why is sustainable styling so important?
The fashion industry is one of the most resource-intensive and exploitative in the world, but few people are taught to question it.
When I began uncovering the truth over a decade ago, I was shocked. I couldn’t advocate for confidence and empowerment while turning a blind eye to the harm fast fashion causes to people and the planet.
That moment shaped everything I do today.
Sustainable styling is about more than clothes – it’s about intention. It’s about using style to create impact, honour your values, and dress with purpose.
As The Sustainable Stylist, I help individuals and brands look good while doing good by building wardrobes and campaigns that are thoughtful, responsible, and lead with purpose.
The clothing and textile industry is one of the largest polluters in the world. Using more of our planet’s natural resources faster than it can regenerate. Looking good shouldn’t cost the earth.
An estimated £140 million worth (350,000 tonnes) of used clothing goes to landfill in the UK every year. Many items are made from synthetic fibres that take 100s of years to decompose.
Extending the life of clothes by just nine extra months of active use would reduce carbon, water, and waste footprints by around 20–30% each. Proving that quality and natural materials matter.
why: sustainable styling
Sustainable styling isn’t about wearing secondhand or giving up life’s luxuries. It’s about dressing in a way that reflects what you stand for, without compromising how you want to feel or be seen.
Fashion has long prioritised trends over truth. But what we wear has power. It shapes how we show up, how we’re perceived, and what messages we send to ourselves each morning, or as a brand, the subliminal messages that shape what people believe about you.
As The Sustainable Stylist, I help individuals and brands make style choices that support people, planet, profit and personal confidence. Because sustainability isn’t just about doing less harm – it’s about doing more good, with intention.
That’s why I believe the most powerful wardrobes are the one that align with your values and help you lead with authenticity and purpose.
empower and inspire
At the heart of my work is a clear mission:
To empower individuals and inspire brands to align their style with their values—and create lasting, visible change.
Whether I’m guiding a woman to reclaim her identity through personal styling, or helping a brand tell a more meaningful story through conscious fashion—my role is the same: to unlock confidence, clarity and impact through what we wear.
Because the right outfit doesn’t just change how you look. It changes how you lead, how you’re seen, and how you show up.
