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Review of AmaElla Ethical Underwear

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I’ve had the pleasure of knowing the co-founders of AmaElla before they launched their ethical lingerie line. In fact, they were one of the first few ethical brands that I came across in 2016 and were keen to do things differently – and show looking good and doing good, doesn’t have to come at the cost of people or planet. In some ways, I am a bit spoilt as I have had the inside scoop on what they’ve been doing for a good few years.

However, I’ve still been on the hunt for decent ethical underwear brands that make quality pieces, that are kind to my skin, people and the planet. It sounds like a tall order – and it is! AmaElla is up there with some of my favourites. Before I go on, I just want to say that these photos have not been photoshopped – so my cellulite, fat, wrinkles and skin damage is there for all to see.

Here’s my official review 🙂

Finding Ethical Underwear

AmaElla has a great selection of underwear essentials and soft triangle shape bras (a style you’ll know by now I particularly love) in classic colours and some cute floral prints. They use Global Organic Textile Standard (GOTS) certified cotton because they care about your health, in fact, all materials used are free from toxic chemicals.

Ethical Underwear by AmaElla Blush Pink Triangle Bra and Blush Pink Knickers


I was kindly gifted the ‘Pink Organic Cotton Bra with a beautiful lace back and front closure in Rose Gold (91% Organic Cotton GOTS certified, 9% Elastane Recycled Lace: 91%PA 9%EA) and a pair of Organic Cotton mid-rise seamless Knickers in beautiful Pink Blush. (91% Organic Cotton GOTS certified, 9% Elastane).

Ethical Underwear that looks good

The fabric is really really soft, and for some people who like to feel more supported, this may be an issue. But for me, I need to be able to let my weight fluctuate. I tend to have very painful periods and for 2 weeks out of a month, I am bloated and cannot bear the pressure of tight underwear on my body. So much so I have been known to order up a size so briefs don’t pinch my skin. Suffering from cysts and endo belly means comfortable underwear for me is a MUST.

Sustainable Underwear

It doesn’t matter how sustainable your undies are if they aren’t ethically produced. AmaElla only works with ethical fashion manufacturers, one here in the UK and the other in Portugal. Their UK partner is a non-profit social enterprise who trains young women and develops their skills within the fashion industry. Their Portuguese manufacturer trains and employs local women. By doing this, they ensure the rich textile heritage of the community is preserved. 

Find out more here

Comfortable Ethical Lingerie

Amaella Pink Organic Cotton Bra in SMALL and Organic Cotton mid-rise seamless Knickers in SMALL Pink Blush. | Note: Not tight at all - could have probably gone for X-SMALL.
Amaella Pink Organic Cotton Bra in SMALL and Organic Cotton mid-rise seamless Knickers in SMALL Pink Blush. | Note: Not tight at all – could have probably gone for X-SMALL.

The seamless and soft underwear doesn’t pinch at all. In fact, all of AmaElla’s new underwear range is seam-free and without underwires. The price point of £25 for one pair of pants may seem high if you’re used to getting a muti-pack from M&S – but trust me, if comfort is a priority for you – these are worth the investment. You can get a muti-pack for £40.

Amaella Pink Organic Cotton Bra in SMALL | Silk Kimono dressing gown 20-years old

I love the detail on the back of this bra, the recycled lace is pretty and soft. The section beneath the bust is supportive yet doesn’t dig in. This bra may not be suitable for those that require more heavy duty support – but for those who take a smaller cup size, this bra could well be your new best friend.

Inclusive Ethical Underwear

Amaella Pink Organic Cotton Bra in SMALL | Silk Kimono dressing gown 20-years old

The front clasp of this bra makes it a nice change to having to fiddle with a clasp at the back. The triangle bra with front closure makes it super easy to put on and take off. This Bra is part of AmaElla’s inclusive limited edition collection in collaboration with the inspiring tennis champion and wheelchair model Samanta Bullock who champions inclusivity and sustainability.

Amaella Pink Organic Cotton Bra in SMALL and Organic Cotton mid-rise seamless Knickers in SMALL Pink Blush. | Note: Next time I put an order in I will go for X-SMALL knickers I think.
Testing out Ethical Underwear by AmaElla verdict = massive smile and thumbs up!

For their printed garments, the only use GOTS certified printing. This means that all of AmaElla’s printed undies are made with approved, water-based inks. This reduces the number of toxic chemicals and the risks of skin irritation and allergies. Their packaging is also made from 100% recycled materials too.

Find out more about their views on sustainability here although this page lacks details on how the business operates and their sustainability targets overall.

Amaella Pink Organic Cotton Bra and Organic Cotton mid-rise seamless Knickers in Pink Blush. | Silk Kimono dressing gown 20-years old
Amaella Pink Organic Cotton Bra and Organic Cotton mid-rise seamless Knickers in Pink Blush. | Silk Kimono dressing gown 20-years old


The brand scores highly for me based on the use of organic materials, fair labour, the use of plant-based inks, giving back and commitment to being more ‘inclusive’ showing diversity in their photoshoots and marketing too. I think AmaElla could offer more transparency around what they are doing on their website. Overall, I am a fan. I supported their crowdfunding campaign back in 2016 and have the blue Hydrangea print set too – and I can vouch for the quality – I’ve had these now for years and they’ve lasted so well!


Head over to the Ethical Brand Boutique now, and check out their full range

What’s important to you when you’re shopping for ethical underwear? Tag in any brands you love in the comments

*Note: This is NOT a sponsored post. I was not paid to create the photos, write the review or publish on my blog or social media channels. I was given the underwear set as a gift.