COMMERCIAL STYLING & CREATIVE DIRECTION
Elevated, values-aligned visual storytelling for conscious brands.
I work with conscious brands, PR agencies and production teams to create refined, intentional and identity-led visual storytelling across editorial, advertising and commercial projects.
Bringing together over a decade of sustainable fashion expertise with a sharp eye for detail, I ensure every project, from lookbooks to TV titles — feels elevated, authentic and aligned with your brand’s purpose.
Whether you’re launching a new collection, preparing for a campaign, or producing media that requires a polished, consistent aesthetic, I bring creative direction that strengthens your message and elevates your presence.
Lead stylist for nine cast members for the Titles Shoot and promotional campaign.
All outfits featured in Channel 4’s publicity were sustainably styled, using a curated mix of designers, artisans, preloved and independent brands.
Channel 4 – New Model Agency (TV Titles Shoot)
gain access to my portfolio
The Good Clothes Show – Birmingham NEC (2024)
Lead stylist and creative director for a major sustainability-focused fashion VIP styling experience for the UK launch of The Good Clothes Show.
Producing an impactful video production capturing behind the scenes video footage, and final photos. Creatively-styled looks championing re-wearing one piece, in multiple ways – featuring the clients simple black dress. Elegant, Sophisticated and a new standard for “Sustainability” – proving sustainable style can be refined, elegant, fun and sophisticated.
Editorial work
I create editorial stories that bridge sustainability with identity, diversity and representation.
My shoots challenge mainstream narratives while remaining refined, aspirational and commercially relevant.
commercial catwalk & live styling
Commercial Styling Services
Creative Direction
Concept development, storytelling, visual identity, moodboards, casting input and full styling direction.
Lead Stylist
End-to-end wardrobe styling for campaigns, lookbooks, editorial and advertising.
Fashion Shows
Sustainably styled runway looks for Fashion Week, brand showcases and high-visibility events.
TV, Film & Media
Titles shoots, presenter styling.
Editorial Styling
Direction + styling for PR, digital features, and brand stories focusing on craftsmanship and sustainable luxury.
Live Events & Catwalk Shows
Styling for commercial catwalks, press events, and brand activations.
VIP & PR Agency Styling
Styling for public figures, experts, and spokespeople including press tours, keynote appearances and media bookings.
