COMMERCIAL STYLING & CREATIVE DIRECTION
Elevated, values-aligned visual storytelling for conscious brands.
Styling and creative direction in London.
I provide commercial styling in London (and other locations upon request) for sustainable luxury brands, PR agencies and production teams seeking refined, creative, sustainable, values-led visual storytelling.
From editorial campaigns and fashion week showcases to television titles and media appearances, my work brings together creative direction, strategic styling and long-term brand alignment.
Show the Love. Editorial Photoshoot
I create editorial stories that bridge sustainability with identity, luxury, diversity and representation. My shoots challenge mainstream narratives while remaining refined, aspirational and commercially relevant. This shoot the full creative Roberta Style Lee team was on set.
Channel 4 – New Model Agency (TV Titles Shoot)
I styled a show for London Fashion Week, as well as styling the cast members of New Model Agency for their Titles Shoot. I also styled a shoot with Rankin – also captured on the TV docuseries (images available in portfolio).
All looks were created following a strict brief, working with Channel 4 production team and the production agency.
commercial catwalk & live styling
Commissioned by Pure London to run two sustainable fashion catwalks – with live styling, catwalk presentation: Transitioning towards a sustainable wardrobe. You can see the simplicity of the Men’s looks and Women’s looks have been achieved by layering and repeating pieces – not focusing on ‘more’ clothes, but more ways to style them.
You can also read my thought leadership piece: Sustainability, fashion & future trends with Style Expert, Roberta Lee
See previous years catwalks here
Commercial Styling Services
Creative Direction
Concept development, storytelling, visual identity, moodboards, casting input and full styling direction.
Lead Stylist
End-to-end wardrobe styling for campaigns, editorial and advertising.
Fashion Shows
Sustainably styled runway looks for Fashion Week, brand showcases and high-visibility events.
TV, Film & Media
Titles shoots, presenter styling.
Editorial Styling
Direction + styling for PR, digital features, and brand stories focusing on craftsmanship and sustainable luxury.
Live Events
Styling for commercial catwalks, press events, and brand activations.
