About roberta style lee
London-based luxury styling and creative direction consultancy
Roberta Style Lee is a luxury styling consultancy in London working at the intersection of style, identity and sustainable luxury.
I work with women who are ready to refine how they show up — and with brands who want their visual presence to feel aligned, intelligent and intentional.
This isn’t styling as surface decoration. It’s styling as strategy. As I always say ‘ style with substance’.
Personal Styling
My personal styling work focuses on women entering a new chapter — professionally, personally or internally.
The wardrobe often lags behind personal growth. I work with my clients to help them reset, identify and realign.
Every engagement is structured and deeply considered. We look at personal stories, values, proportion, colour, energy, longevity and investment.
My goal is to help my clients build wardrobes that feel coherent and enduring – and create a style they love.
Sustainability here isn’t a trend or a talking point. It’s embedded through quality, craftsmanship and long-term thinking.
Commercial Styling & Creative Direction
Alongside private clients, I work with sustainable luxury brands, production teams and media platforms on styling and visual direction.
This includes campaign styling, sustainable luxury positioning, on-set creative direction and strategic brand alignment.
Speaking & Industry Work
I speak on style, identity and the evolution of sustainable fashion — from lived industry experience and long-term perspective.
Over the past decade I’ve seen how sustainability has matured, where messaging and long term sustainable change falls short.
This is why I see the opportunity for sustainable luxury to prevail. A return to provenance, craftsmanship and longevity must now lead the conversation – this is where we have the opportunity to redefine what luxury means.
My work on sustainable fashion has been featured across BBC News, Vogue Business, Channel 4, ITV and Harper’s Bazaar Japan over the past decade.
Philosophy
Style is never neutral. It reflects values. It signals identity. It is always political – even if we do not curate the narrative consciously.
What we wear and the brands we support communicates our standards.
Sustainability, in my work, means more than just sustainable materials and low-impact labels… It includes fair production, longevity, thoughtful design and the refusal to participate in cycles of excess.
It also means refinement — choosing less, choosing better. Having pieces that are made to endure, not to be replaced.
based in LoNDON
I’m based in London and work internationally.
Private styling, commercial projects and speaking engagements are available by enquiry. With advanced notice a full creative team is available for photoshoots to include Creative Direction & Styling, Photographer, Videographer, Hair and Makeup Artist.
