Why We Should be Asking #WhoMadeMyClothes?

This Fashion Revolution Week turn your clothes inside-out (not by accident because you’re tired) but to find out ‘Who made my clothes?’. Take a photo and post it on social media, tagging in the brand.

If we’re going to create systematic change in the fashion industry, we must demand greater transparency from brands. As consumers of fashion, we have the power to vote with our dollar and pressure brands to adopt greener, more ethical practices.

At the bare minimum, these brands should be responsible for providing their garment workers with a fair wage, safe environment and decent livelihood. 

Because clothes shouldn’t cost the earth or the people who make them. 

“There is no beauty in the finest cloth if it makes hunger and unhappiness”. No one should suffer for the clothes we wear.

The Growing Fashion Revolution…

7 years since the Rana Plaza tragedy, the fashion industry has seen slow but steady progress. According to Tamsin Blanchard, since Fashion Revolution Week 2018, 3.25 million people have asked #WhoMadeMyClothes? Every year the revolution grows stronger and the voices demanding answers from brands get louder.

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Fashion Revolution Week starts now. We’re kicking off the week by focusing today on the crisis of overconsumption and looking at solutions to make our clothes last longer – swap and share with one another and call on brands to take responsibility for the waste they create. It is estimated that we produce 150 billion items of clothing per year* and though the fashion industry may have taken a pause in the current pandemic, we need it to radically shift course. Let’s demand that brands produce less, make clothes of higher quality, and invest in their supply chain so that workers are properly trained and fewer garments are disposed of at the quality control phase. Brands must urgently adopt new models of circular sales, offering to repair the goods they sell, take back those that fail consumers and repurpose both their pre- and post-consumer waste. As citizens, we can begin this revolution within our own wardrobes, buying only what we’ll cherish for years to come, and by caring and repairing. Join us in kicking off #FashionRevolution Week 2020 by spreading the message that #LovedClothesLast! *Source: Sustainable Apparel Materials, 2015

A post shared by Fashion Revolution (@fash_rev) on Apr 20, 2020 at 12:45am PDT

Ask The Brands – #WhoMadeMyClothes?

Become a fashion revolutionary this week and ask your favourite brands #WhoMadeMyClothes? Now more than ever, we need to ask this question. During this unprecedented global health and economic crisis, we need to demand that brands honour orders they’ve already placed with their suppliers, and ensure that the workers making their products are supported and paid properly. 

Here are the steps:

1. Find the brand’s Twitter handle
2. Take a photo of yourself asking the brand ‘Who Made My Clothes?’ 
3. Upload your snap onto Twitter and fill in the text below:

Hi @[brand] I’m [name] and I want to thank the people who made my clothes via @Fash_Rev #whomademyclothes?

Then SHARE, SHARE, SHARE! Get your friends and family involved – we all have the power to make a change. Every voice counts. And it’s such a small but powerful action.

Until brands are transparent, accountable and can answer ‘I made your clothes’ honestly, the fashion industry will remain murky. 

I care about clothes and the people who make them, and I want the brands we buy from to care as well. We have to start looking at the true cost of our clothing, otherwise people and the planet will continue to suffer as a result of the hidden fashion industry.