Women’s Sustainable Styling Looks – Pure London Catwalk AW2020

At this year’s Pure London Show, I shared my sustainable styling message via a live session and catwalk. Using a rail of selected pieces, I created a range of casual and smart looks – to take the style-conscious woman from day to night, and every event in-between.

I felt it was important to get back to the basics and showcase wearable looks. With a carefully curated collection and some creative layering/styling, I wanted to show women how to do more, with less. And how transitioning towards a sustainable wardrobe can actually give you more clothing options – because when you only buy #100wear items, you’ll always have a wardrobe full of clothes you love!

Women’s Sustainably Styled Looks:

SEO Alt Text: Models Dan Pontarlier and Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | Black Dress, White Trainers — Model: Amanda Sarco wearing Esfera dress, paired with white trainers (models own) for a casual look.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | Black Dress, White Trainers, Silver Jacket — Model: Amanda Sarco wearing Esfera dress teamed with Agrajain silver jacket. Trainers: model’s own.

Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | Black Dress, Metallic Skirt, Black Clutch — Model: Amanda Sarco wearing Agrajain silver skirt layered over Esfera dress, Jeenaa bag. Heels: model’s own.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | White Shirt, Silver Skirt — Model: Amanda Sarco wearing The Shirt Company Karter Shirt, Agrajain silver skirt and jacket. Heels: model’s own.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | White T-Shirt, Check Trousers, Black Bag — Model: Amanda Sarco wearing The Shirt Company London Karter Shirt, Agrajain check trousers, Jeenaa clutch bag. Heels: model’s own.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | White T-Shirt, Check Trousers, Black Crossbody Bag — Model: Amanda Sarco dressing it down with the Jeenaa bag (styled with crossbody strap), white t-shirt (from EBD’s own The White T-Shirt Co), Agrajain check trousers. Trainers: model’s own.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | Red Dress, Black Clutch Bag — Finale look: Agrajain red ruffle dress, Jeenaa bag (styled with gold handle). Belt: models own. Heels: model’s own.

STYLE MADE EASY

10 simple things you can do to transform your style

Name
First Last
Email
CAPTCHA
Phone
This field is for validation purposes and should be left unchanged.

Brands Featured in Roberta Style Lee Catwalk – Women’s looks:

Let me know in the comments which women’s look is your favourite. If you reach out to the brands let them know you saw them here, they may even offer a little discount code for you! Worth asking.

Agrajain

Agrajain is a contemporary Sustainable Fashion Couture House based in Agra, India. They believe that every piece of fashion is also a work of art.

http://www.agrajjain.com / IG @agrajain

Ethics & Sustainability Policy on Website?

Kind of…they have ‘Our Story’ and ‘Sustainability & Peace Silk’ which give an overview of how they obtain silk in the most humane manner possible.

Esfera

Esfera creates eco-friendly fashion for people & the planet, with romantic ’70’s vibes’ perfect for the summer and festivals.

www.esfera.co.uk IG @esfara_uk

Ethics & Sustainability Policy on Website – YES – They have a detailed ‘Sustainability’ section which talks about:

Fabrics
Offsets
Packaging
Traceability
Clothes rental
Sustainability stats

Jeenaa

JEENAA – is a new, independent British brand dedicated to women’s bags. ‘Jeenaa’ translates ‘to live’ in Punjabi. Working for women to live in style and ambition.

https://www.jeenaa.co.uk/ IG @jeenaaofficial

Ethics & Sustainability Policy on Website – Kind of…Hidden away in the ‘About us’ section they say their permanent collection is a step towards a long-lasting wardrobe – encouraging women to ‘repeat your bags’. And they outline their ‘sustainability and ethical values’.

The Shirt Company

The Shirt Company produces a broad selection of classic white shirts, a true wardrobe staple. Unfortunately, they have very little information about their products are made, or if they plan to switch to organic cotton.

https://www.theshirtcompany.com/ IG @theshirtcompanylondon

Ethics & Sustainability Policy on Website – NO

Big thank you to:

Model: Amanda Sarco – IG @amandasarco

Photographer: Edna Lewis – IG @eddnalewis

MUA: Natasha Thornton – IG @n.t.makeup

If you’d like to discuss working with me please book a time to chat here.