Women’s Sustainable Styling Looks – Pure London Catwalk AW2020

At this year’s Pure London Show, I shared my sustainable styling message via a live session and catwalk. Using a rail of selected pieces, I created a range of casual and smart looks – to take the style-conscious woman from day to night, and every event in-between.

I felt it was important to get back to the basics and showcase wearable looks. With a carefully curated collection and some creative layering/styling, I wanted to show women how to do more, with less. And how transitioning towards a sustainable wardrobe can actually give you more clothing options – because when you only buy #100wear items, you’ll always have a wardrobe full of clothes you love!

Women’s Sustainably Styled Looks:

SEO Alt Text: Models Dan Pontarlier and Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | Black Dress, White Trainers — Model: Amanda Sarco wearing Esfera dress, paired with white trainers (models own) for a casual look.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | Black Dress, White Trainers, Silver Jacket — Model: Amanda Sarco wearing Esfera dress teamed with Agrajain silver jacket. Trainers: model’s own.

Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | Black Dress, Metallic Skirt, Black Clutch — Model: Amanda Sarco wearing Agrajain silver skirt layered over Esfera dress, Jeenaa bag. Heels: model’s own.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | White Shirt, Silver Skirt — Model: Amanda Sarco wearing The Shirt Company Karter Shirt, Agrajain silver skirt and jacket. Heels: model’s own.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | White T-Shirt, Check Trousers, Black Bag — Model: Amanda Sarco wearing The Shirt Company London Karter Shirt, Agrajain check trousers, Jeenaa clutch bag. Heels: model’s own.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | White T-Shirt, Check Trousers, Black Crossbody Bag — Model: Amanda Sarco dressing it down with the Jeenaa bag (styled with crossbody strap), white t-shirt (from EBD’s own The White T-Shirt Co), Agrajain check trousers. Trainers: model’s own.

SEO Alt Text: Model Amanda Sarco Styled By Roberta Lee, Pure London Runway Feb 2020 | Conscious Fashion Brands | Red Dress, Black Clutch Bag — Finale look: Agrajain red ruffle dress, Jeenaa bag (styled with gold handle). Belt: models own. Heels: model’s own.

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Brands Featured in Roberta Style Lee Catwalk – Women’s looks:

Let me know in the comments which women’s look is your favourite. If you reach out to the brands let them know you saw them here, they may even offer a little discount code for you! Worth asking.

Agrajain

Agrajain is a contemporary Sustainable Fashion Couture House based in Agra, India. They believe that every piece of fashion is also a work of art.

http://www.agrajjain.com / IG @agrajain

Ethics & Sustainability Policy on Website?

Kind of…they have ‘Our Story’ and ‘Sustainability & Peace Silk’ which give an overview of how they obtain silk in the most humane manner possible.

Esfera

Esfera creates eco-friendly fashion for people & the planet, with romantic ’70’s vibes’ perfect for the summer and festivals.

www.esfera.co.uk IG @esfara_uk

Ethics & Sustainability Policy on Website – YES – They have a detailed ‘Sustainability’ section which talks about:

Fabrics
Offsets
Packaging
Traceability
Clothes rental
Sustainability stats

Jeenaa

JEENAA – is a new, independent British brand dedicated to women’s bags. ‘Jeenaa’ translates ‘to live’ in Punjabi. Working for women to live in style and ambition.

https://www.jeenaa.co.uk/ IG @jeenaaofficial

Ethics & Sustainability Policy on Website – Kind of…Hidden away in the ‘About us’ section they say their permanent collection is a step towards a long-lasting wardrobe – encouraging women to ‘repeat your bags’. And they outline their ‘sustainability and ethical values’.

The Shirt Company

The Shirt Company produces a broad selection of classic white shirts, a true wardrobe staple. Unfortunately, they have very little information about their products are made, or if they plan to switch to organic cotton.

https://www.theshirtcompany.com/ IG @theshirtcompanylondon

Ethics & Sustainability Policy on Website – NO

Big thank you to:

Model: Amanda Sarco – IG @amandasarco

Photographer: Edna Lewis – IG @eddnalewis

MUA: Natasha Thornton – IG @n.t.makeup

If you’d like to discuss working with me please book a time to chat here.