ABOUT: Roberta Lee
The Sustainable Stylist
Hi, I’m Roberta – The Sustainable Stylist
I specialise in identity-led sustainable personal styling, image consulting and conscious creative direction for ambitious women and brands who want to elevate their presence with purpose, clarity and confidence.
my story
In 2014, I hit a turning point.
I was in the middle of a personal crisis — disconnected from myself, my confidence and my wardrobe. I realised how deeply clothing shapes how we show up in the world. Style became my way back to myself.
Then in 2015, I watched The True Cost. It opened my eyes to what was happening behind the seams of the fashion industry — the exploitation, the environmental impact, and how much harm was being hidden beneath the surface.
That documentary changed everything for me.
I couldn’t talk about confidence or empowerment while ignoring the reality of the fashion system, especially the impact on women who make our clothes. So when I launched Roberta Style Lee in 2015, I anchored in five core values that continue to guide my work today: identity, empowerment, confidence, sustainability and self-expression.
These values are woven into every transformation, every editorial shoot, every brand collaboration and every styling experience I deliver. My work goes deeper than clothes or conscious consumption. It’s about presence, purpose, and leading with who you truly are.
looking good shouldn't cost the earth
Most of us were never taught how to shop consciously, build a wardrobe intentionally, or dress in a way that reflects who we are — and what we stand for. That’s where my work begins.
Through my identity-led approach, I guide ambitious women, conscious brands and creative teams to define how they show up — visually, emotionally and strategically.
Whether you’re navigating a personal reinvention, stepping into a new leadership role, preparing for a public appearance or building a brand campaign, I help align your style with your values, identity and vision.
Because when your style reflects who you truly are, everything feels easier — your confidence, your visibility, your presence, your impact.
why is sustainable styling so important?
The fashion industry is one of the most resource-intensive and exploitative in the world. When I began learning the truth nearly a decade ago, I couldn’t look away. I realised I couldn’t talk about empowerment without acknowledging the harm caused by fast fashion.
That realisation shaped the work I do today.
Sustainable styling is not about restriction. It’s about intention.
It’s about honouring your values, choosing quality over excess, and creating wardrobes and campaigns that elevate your presence — without compromising the planet or the people behind our clothes.
I help individuals and brands look good while doing good by making mindful, informed decisions that support longevity, expression and purpose.
Fashion’s Hidden Impact
The clothing and textile industry is one of the world’s biggest polluters, consuming natural resources faster than they can regenerate. Looking good shouldn’t cost the earth.
What Happens to Our Clothes
In the UK alone, an estimated £140 million worth of clothing ends up in landfill each year. Many pieces are made from synthetic fibres that can take centuries to break down.
The Power of Buying Better
Extending the life of our clothes by just nine months can reduce carbon, water and waste footprints by 20–30%. This is why quality and conscious craftsmanship matter.
Sustainable styling isn’t about giving up on life's luxuries
It’s not about wearing only second-hand pieces or sacrificing the pleasure of beautiful things. It’s about dressing with intention — in a way that reflects what you stand for.
Fashion has prioritised trends over truth for far too long. What we wear carries power: our choices shape how we show up, how we’re perceived, and how we step into new chapters. And when we have the means to choose better, that becomes a different kind of luxury — one not everyone can afford.
The most powerful wardrobes — and campaigns — are built on clarity, identity and purpose.
empower and inspire
At the heart of my work is a clear mission:
To empower individuals and inspire brands to align their style with their values — and create lasting change.
Whether I’m guiding a woman to reclaim her identity through personal styling, or helping a brand tell a meaningful story through creative direction, my purpose remains the same: to unlock confidence, clarity and presence through what we wear.
Because the right outfit doesn’t just change how you look. It changes how you lead, how you’re seen and how you show up.
