5 Ethical & Sustainable Bra Brand Recommendations

Finding a good sustainably made, comfortable and pretty bras is hard to find at the best of times. Bras have to be supportive, stylish and high-quality. So the search for a good bra becomes even trickier when you add “ethics” to your already long list of criteria.

But don’t let your underwear fall under the ethical-radar. It may be basic, but a non-wired bra is a hard working item in every woman’s wardrobe – so it’s important to get it right.  In today’s post, I share some of the best ethical underwear brands that offer a variety of non-wired bras – so there’s something to suit every size and style!


Navy and blush pink underwear set | Women’s Organic Cotton Underwear Sets | Ethical Underwear Brand, AmaElla
Image source: AmaElla

Made from GOTS certified organic cotton, AmaElla produces timeless lingerie classics that are kinder to your skin, people and the planet. 

They have a great selection of non-wired triangle shape bras (a style I particularly love!) in classic colours and some cute floral prints. Discover my full thoughts on the Blush Pink Triangle Bra set by AmaElla which I recently tried, tested…and loved.


  • All materials are free from toxic chemicals
  • For their printed garments, they only use GOTS certified printing
  • Flattering triangle shape 
  • Packaging is made from 100% recycled materials

Visit the AmaElla brand listing on Ethical Brand Directory and shop their products on Ethical Brand Boutique. Use code RSL10 for 10% off.

This brand is a member of Ethical Brand Directory.


Organic Cotton and Tencel Wireless Bras in blush pink and black | Ethical Underwear Brand, Organic Basics
Image source: Organic Basics

Organic Basics are a clothing brand that put sustainable and ethical thinking at the centre of everything they do. They only choose fabrics that are good for your skin and the environment and only ever partner with factories that care about their impact.

As the name suggests, Organic Basics creates everyday essentials made from eco-certified materials and produced under ethical working conditions.. On their website they have their factories clearly featured so you can read about the working conditions of their employees.

Check out my interview with the founder of Organic Basics for more info on the brand, their mission and hopes for the future.


  • Consciously created using organic cotton, Tencel or recycled materials
  • Range of styles, colours and sizes
  • Impact index listed for each garment (including CO2 prevented, water conserved and waste prevented)

Visit the Organic Basics listing on Ethical Brand Directory and save 10% when you shop their products using discount code: ETHICALOB 

See their sustainable practices here

You can read my blog that reviews their underwear here.

This brand is a member of Ethical Brand Directory.


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Ethical Underwear by Vatter Fashion | Black, floral blue and muted blue underwear sets | Organic cotton wireless bras
Image Source: Vatter Fashion

Based in Munich, Germany, Vatter creates sustainable underwear, using 100% vegan and environmentally-friendly materials – without sacrificing on style!

They are also committed to giving back and helping various environmental and social projects with part of their revenues – so every purchase helps make the world a better place. 

Discover my full thoughts on the “Steady Suzie” underwear set by Vatter Fashion.


  • Soft triangle shape bras in classic colours and playful prints
  • Super soft, breathable and comfortable (95% organic cotton and 5% elastane)
  • Versatile designs with removable strap options

Visit the Vatter Fashion website

See their About page for more information

This brand is not a member of Ethical Brand Directory.


Black Mesh Ava Bra | Ethical Non-Wired Bras by Lara Intimates brand | Sustainable Lingerie
Image Source: Lara Intimates

Lara Intimates is a sustainable lingerie brand made for women by women. Every Lara item is handmade in their all-female factory in London using responsibly sourced deadstock fabric. 

Lara operates a zero-waste policy for offcut materials by meticulously saving and shredding cuttings so they can be recycled for future products. As well as giving their slightly imperfect items a second chance at life as part of their Factory Seconds range. Lara is a brand that truly embodies the “waste not, want not” ethos by ensuring every part of the garment is used again and again.


  • Inclusive sizing, ranging from A-GG (DD+ sizes are cut differently to maximise functionality)
  • 100% nickel-free
  • Signature mesh designs in a beautiful range of colours

Visit the Lara Intimates Website here

See their About page here

This brand is not a member of Ethical Brand Directory.

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5. Woron

Soft Triangle Bra Set in Nude Pink and Black | Ethical Wireless Bras by Woron | Nono-padded bras
Image Source: Woron

Woron is a Copenhagen based brand founded by two sisters with a passion for slow fashion and sustainable underwear. This no-fuss underwear brand has gone back to basics with simple, wearable designs made with a blend of plant based fibres. 

And Woron is just as conscious with their design process. They clearly feature their factories on their website so you can read about where their garments are made and the working conditions of their employees.


  • Hypo-allergenic and free-from toxic chemicals
  • Vegan-friendly
  • Adjustable shoulder straps for additional support and comfort
  • Simple, fuss-free design for everyday wear

Visit the Woron website here

See their Sustainability information here

This brand is not a member of Ethical Brand Directory.  

What’s important to you when you’re shopping for ethical underwear? Let me know in the comments below and tag any other brands you love.